Sunday, May 4, 2008

Attrition

There is a common concern among Australia Golf clubs related to membership loss, apparently there is an attrition trend where even when there is some gain in number of members the loss rate is higher.
The golf in Australia group has release a very interesting report related to this in its section Golf Australia Club and Industry Research.
Apparently golf clubs have been loosing their members and most of them don’t even have a clue about the reasons, and what concerns them the must is the lack of knowledge about their members and their reason to leave. The report is based on any given golf club took as an example from those they have been working, and it shows some numbers that clarify this fact.

According to this report, during the period of 2001 and 2005 the club had an annual loss of 95 members, and about 430 members for the 5 years period which is bout the 43% of all the 2001 membership base.
The report excels the importance of clubs knowing their members as much as possible in order to keep them satisfied, identify what they expect from the clubs and of course prevent members quiting heir memberships.
The reasons why this is happening can be many, some of them are out of clubs hands but some others can be prevented and tackled, and this task is some much easier when clubs know their members needs and preferences.

There are some other data reports as other useful information that can be found in the Golf Australia web site.
http://www.golfaustralia.org.au.org.au

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